Sola salon studios

SOCIAL CAMPAIGN

 

Sola Salons have a unique approach. Their dynamic office spaces allow for talented stylists, nail artists, and massage therapists to customize and run their businesses with independence. Sola approached Humdinger & Sons to elevate their brand presence across three location’s social platforms. We captured a range of portraits, spaces, action, and behind the scenes shots at the new Boston locations to be used as needed for future marketing and social sharing purposes.

Art Director: Myself at Humdinger & Sons
Photographer: Ashley Camper
Assistant: Albie Collantonio
Social: Vital Traffic Labs

 
 

Portraits

We kept a simple, high glam look and feel by using solid backgrounds and black or white photography with high contrast lighting and played with dynamic shadows.

 
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Spaces and Products

We used bold, minimal vignettes from a select salon areas with products and tools. Lightly styled and composed.

 
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stats

after 3 weeks


10

qualified leads

273%

increase in page followers

295%

increase in page reach

300%

like increase to pages

104%

increase in engagement

 

 
 
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instagram engagement

We developed a clean, beautiful profile and content range that was consistent and recognizably branded across all three Boston locations.

 
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