Sola salon studios
With the goal of filling spaces at three Boston locations, Sola approached Humdinger & Sons to elevate their brand presence across social platforms. We captured portraits of real stylists at the new Boston location by taking behind the scenes shots of the space and work and took a range of photographs and footage to be used as needed for future marketing and social sharing purposes.
Solid backgrounds. Black or white photography for a more documentation feel. Met with select stylists the day before to get them comfortable, candid conversation poses.
Spaces and Products
Clean vignettes from a select salon areas. Product, tools, etc. Lightly styled and composed.
after 3 weeks
increase in page followers
increase in page reach
like increase to pages
increase in engagement
Developed a feed that's consistent and branded across the three Boston locations.