Sola salon studios

SOCIAL CAMPAIGN

 

With the goal of filling spaces at three Boston locations, Sola approached Humdinger & Sons to elevate their brand presence across social platforms. We captured portraits of real stylists at the new Boston location by taking behind the scenes shots of the space and work and took a range of photographs and footage to be used as needed for future marketing and social sharing purposes.

Art Director: Myself at Humdinger & Sons
Photographer: Ashley Camper
Assistant: Albie Collantonio
Social: Vital Traffic Labs

 
 

Portraits

Solid backgrounds. Black or white photography for a more documentation feel. Met with select stylists the day before to get them comfortable, candid conversation poses.

 
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Spaces and Products

Clean vignettes from a select salon areas. Product, tools, etc. Lightly styled and composed.

 
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stats

after 3 weeks


10

qualified leads

273%

increase in page followers

295%

increase in page reach

300%

like increase to pages

104%

increase in engagement

 

 
 
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instagram Feed

Developed a feed that's consistent and branded across the three Boston locations.

 
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