Baker, a leader in the design and brand industry is in need of a new mark that will be the outward and inward face for their company. Encapsulating their core beliefs and taking into consideration their corporations identity history, there is an need to revamp how they present themselves.
After four years, Baker’s identity is in need of a refresher to demonstrate the high quality work they do in identity, packaging, environments, and case studies. They believe in their people, clients, and brands as well as the concept of being ‘part of a whole’. They have personality and are smart thinkers. Baker is forward facing and they know when to suit up and when to let their hair down.